Corporate Logo
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Logo Construction, Clearance and Computation
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Clearspace
Full Logo
Full Logo
Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation
To work out the clearspace take the height of the lowercase “n” from the logo text and measure from the main base of the text.
To work out the clearspace take the height of the lowercase “n” from the logo text and measure from the main base of the text.
Corporate Vertical Logo
This vertical setting is used only in needed space composition in a layout
Logo Construction, Clearance and Computation
Clearspace
Full Logo
Full Logo
Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation
To work out the clearspace take the height of the lowercase “n” from the logo text and measure from the main base of the text.
To work out the clearspace take the height of the lowercase “n” from the logo text and measure from the main base of the text.
Corporate Color System
Color plays an important role in the Uptime Institute corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Uptime Institute brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
Primary Color System
Primary Color System
Explanation:
The Uptime Institute company has two official colors: Blue and Dark Gray. These colors have become a recognizable identifier for the company.
The Uptime Institute company has two official colors: Blue and Dark Gray. These colors have become a recognizable identifier for the company.
Usage:
Use them as the dominant color palette for all internal and external visual presentations of the company.
Use them as the dominant color palette for all internal and external visual presentations of the company.
Downloads
To download the full Corporate Logo Brand Guidelines click here
To download the PNG file of the horizontal Uptime Institute Logo click here
To download the PNG file of the vertical Uptime Institute Logo click here
To download the PNG file of the horizontal Uptime Institute Logo click here
To download the PNG file of the vertical Uptime Institute Logo click here